About DirectionalData.
A boutique analytics consultancy founded by Dr. Dave Rogers.
Who we are
DirectionalData is a boutique analytics consultancy. We help mid-market and high-growth companies turn data from a cost center into a growth engine. The practice was founded by Dr. Dave Rogers in 2024 after twenty-five years of building, rebuilding, and transforming analytics organizations across fast-growing QSR chains, national big-box and department-store retailers, global reinsurance and multi-line insurance carriers, federal mortgage finance enterprises, and digital marketing agencies inside global holding companies.
Why we exist
Most analytics organizations are stuck. They have data but not trust. They have reports but not decisions. They have tools but not adoption. We exist because the way out of that is not another tool or another framework — it is experienced judgment about what to fix, in what order, with what team. That is the work we do.
How we work with clients
- Every engagement begins with a complimentary 60-minute discovery conversation. No commitment.
- Every engagement is scoped against the client’s actual situation, not a template.
- Every engagement is structured so the client team retains all implementation authority. We recommend; we do not impose.
- Every engagement is built around a single question: what decision should this data enable?
- Every engagement ends with the client more capable than when it started. That is the test.
Our founder
Dr. Dave Rogers brings rare triple fluency: a Doctor of Business Administration, an MBA from MIT Sloan, and a B.S. in Computer Science from Florida State University. He has led analytics transformations across five industries, taught analytics and statistics as an adjunct professor at multiple universities, and is the author of peer-reviewed research on managerial knowledge acquisition. Read the full bio on DrDaveRogers.com →
Let’s talk.
Every engagement begins with a complimentary 60-minute discovery conversation.